SPRING SHOE CAMPAIGN
Coach premiered a new collection of luxury footwear for spring. Along with the main campaign featuring Karlie Kloss, we created digital content around a shoe video and social campaign, #coachfromabove.
Coach presents "Head Over Heels," featuring the Spring 2014 Shoe Collection. #CoachFromAbove Shop the new shoe arrivals: http://bit.ly/Ms5qRq
CAMPAIGN ON HOMEPAGE
SHOP PAGE WITH INTERACTIVE VIDEO HEADER AND SHOE WCCM
SOCIAL
AGGREGATED #COACHFROMABOVE FAN PHOTOS
(NOMINATED FOR 2014 FASHION 2.0 AWARDS)
SNIPPET FROM CAMPAIGN PINTEREST BOARD
BEHIND THE SCENES
I shot some behind the scenes for our instagram account.
